If you’ve held off on buying that smart home device, Vitamix blender, or headphones, we’ve got excellent news for you: the best Prime Day deals of 2023 are officially here—and running out as we write. Today was the first day of the sale, but it wraps at the end of tomorrow, July 12. Right now, you can shop some of the deepest discounts of the year on everything from fitness equipment to kitchen appliances to sex toys. Because the clock is ticking (and Amazon Prime Day can be notoriously chaotic), we’ve curated the best Prime Day sales below (including some amazing deals from competitors like Target, Nordstrom, and Best Buy).
One important note: This massive sale is only for Prime members—if you’re not already one, it’s easy to sign up for a free 30-day trial.
The best Prime Day deals 2023
Highlighted here are the standout sales we’re seeing on a few of our favorite products. Shop them all in the sections below.
- Apple Watch SE (2nd Gen.): originally $249; now $200
- Dyson V8 Cordless Vacuum Cleaner: originally $470; now $350
- Vitamix 5200 Blender: originally $550; now $300
- Kindle Paperwhite: originally $140; now $90
- Lifestraw Personal Water Filter: originally $20; now $12
- Theragun Mini: originally $199; now $169
- Hoka One One Running Shoes: originally $260; now $169
- Tushy Classic 3.0 Bidet: originally $108; now $76
- Oral-B iO Series 9 Electric Toothbrush: originally $399; now $237
- Bose QuietComfort Noise-Canceling Headphones: originally $329; now $199
Best Prime Day Tech Deals
Never overlook Amazon’s top-notch tech deals. The retailer has a fantastically large range of useful electronics on sale, like 40% off Bose’s noise-canceling headphones, 35% off the SELF Fave waterproof Kindle e-reader, 50% off the SELF Fave Samsung Galaxy Buds Pro 2, 50% off the Blink security camera, and 50% off an Echo smart speaker that’s Alexa-enabled. Oh—and did we mention our SELF Fave smart mug (which maintains precisely the temperature you prefer) is over 30% off?
Best Prime Day Fitness Deals
Looking to build out a home gym? Prime Day has all sorts of sales on exercise equipment, activewear, and accessories. This SELF Home Fitness Award–winning dumbbell set saves space in your home by replacing multiple weights, and it’s currently available at a 25% discount. You can also take 40% off sweat-resistant SELF Home Fitness Award–winning Beats headphones, 15% off the SELF Home Fitness Award–winning Theragun Mini massager, and 30% off an Apple Watch 8.
Read more: Best Prime Day Fitness Deals; Best Treadmills on Amazon
Best Prime Day Wellness Deals
No matter the time of year, you could probably—definitely—use some re-centering and self-care. There are plenty of wellness products on sale at Amazon, including our SELF Fave heated neck massager, SELF Certified Oral-B electric toothbrush, SELF Fave Tushy bidet (which is 30% off—a rare deal), and a SELF Fave Bluetooth sleep mask. We especially like the 40% price drops on Blissy’s super soft mulberry silk pillowcase and the Laneige lip mask.
Read more: Best Prime Day Wellness Deals
Best Prime Day Sex Toy Deals
Speaking of deals that’ll help you feel good, there are quite a few sex toys available at a discount right now, including top-rated Lelo vibrators and discreet anal plugs.
Read more: Best Prime Day Sex Toy Deals
Best Prime Day Clothing Deals
If your closet’s seriously lacking staples (especially for warm weather), take a peek at Amazon’s Prime Day clothing deals and shoe deals (including a section just for sneaker sales). How cute are these Levi’s shorts, for instance? How soft and comfy this Barefoot Dreams robe? And who couldn’t use a cushy new pair of Hoka sneakers or exceptionally comfy Teva walking sandals?
Best Prime Day Shoe Deals
Best Prime Day Sneaker Deals
Read more: Best Prime Day Clothing Deals, Best Prime Day Shoe Deals, Best Prime Day Sneaker Deals
Best Prime Day Beauty Deals
Amazon has a ton of luxury and staple beauty and skin care sales—enough to compete with Sephora or Ulta. Deals we’re currently eyeing: 40% off the SELF editor-favorite NuFace microcurrent facial tool, 22% off the SELF Healthy Beauty Award–winning Medicube electroporation tool, 30% off Sunday Riley’s Good Genes, 50% off the SELF Fave Revlon One-Step, and 20% off the SELF Healthy Beauty Award–winning Braun IPL hair removal device.
Read more: Best Prime Day Skin Care Deals
Best Prime Day Outdoor Deals
Feel a lot more comfortable—and hydrated—on your next hike or camping trip with these useful outdoor deals from expert-approved brands like Lifestraw, Coleman, The North Face, and Yeti.
Read more: Best Prime Day Outdoor Deals
Best Prime Day Kitchen & Home Deals
Update the spaces where you probably spend much of your time with thoughtful new kitchen and home touches: A 20% off Our Place pan saves space while doing the job of all your other skillets; for fresh smoothies, turn to the 45%-off Vitamix; and if the rest of your appliances could use a refresh, there are discounts on an Anova sous vide and a Roomba robot vacuum to suck up the crumbs.
Best Prime Day Dyson Deals
Speaking of vacuums, Prime Day is a clutch time to spring for any Dyson tools you’ve wish-listed for years. Right now, two SELF Fave Dyson vacuums (the V8 and V12 Detect Slim) are steeply discounted only at Amazon.
Best Prime Day Air Purifier Deals
“Air purifier” is surely one of the buzzwords of the year. They’re supremely helpful for ventilation, but cheap? Not so much. Luckily for you, there are some great sales on best-selling Coway, Levoit, Molekule, and more purifiers that filter out allergens and pollutants in the air (a real plus for anyone who lives with furry pets).
Read more: Best Prime Day Kitchen Deals
Best Prime Day Mattress & Bedding Deals
With summer comes sweaty nights, when all you crave is a nice, cool mattress and bedding. Go ahead, buy yourself a breathable new SELF Certified Casper mattress (currently 20% off), a great pillow for an aching neck, mattress topper, and more.
Best Prime Day Competitor Deals
Sure, you’ll find super markdowns at Amazon, but don’t miss out on the competitor deals from other major retailers. Currently, Target is running its Circle Week sale, with savings up to 50% off on tech devices, home goods, skin care, and more. Nordstrom is gearing up for its annual Anniversary Sale, with promising markdowns on luxury clothing, bedding, and wellness products. And don’t forgot Best Buy’s Black Friday in July sale—they’re the go-to retailer for most tech gadgets, after all. Here’s a look below.
Best Nordstrom Deals
Best Target Deals
Best Best Buy Deals
Read more: Best Nordstrom Anniversary Sale Deals, Best Target Circle Week Deals