121 Finest Prime Day Offers 2023: Fitbit, Apple, Hoka, Dyson


If you’ve held off on buying that smart home device, Vitamix blender, or headphones, we’ve got excellent news for you: the best Prime Day deals of 2023 are officially here—and running out as we write. Today was the first day of the sale, but it wraps at the end of tomorrow, July 12. Right now, you can shop some of the deepest discounts of the year on everything from fitness equipment to kitchen appliances to sex toys. Because the clock is ticking (and Amazon Prime Day can be notoriously chaotic), we’ve curated the best Prime Day sales below (including some amazing deals from competitors like Target, Nordstrom, and Best Buy).

One important note: This massive sale is only for Prime members—if you’re not already one, it’s easy to sign up for a free 30-day trial.

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The best Prime Day deals 2023

Highlighted here are the standout sales we’re seeing on a few of our favorite products. Shop them all in the sections below.

  1. Apple Watch SE (2nd Gen.): originally $249; now $200
  2. Dyson V8 Cordless Vacuum Cleaner: originally $470; now $350
  3. Vitamix 5200 Blender: originally $550; now $300
  4. Kindle Paperwhite: originally $140; now $90
  5. Lifestraw Personal Water Filter: originally $20; now $12
  6. Theragun Mini: originally $199; now $169
  7. Hoka One One Running Shoes: originally $260; now $169
  8. Tushy Classic 3.0 Bidet: originally $108; now $76
  9. Oral-B iO Series 9 Electric Toothbrush: originally $399; now $237
  10. Bose QuietComfort Noise-Canceling Headphones: originally $329; now $199

Best Prime Day Tech Deals

Never overlook Amazon’s top-notch tech deals. The retailer has a fantastically large range of useful electronics on sale, like 40% off Bose’s noise-canceling headphones, 35% off the SELF Fave waterproof Kindle e-reader, 50% off the SELF Fave Samsung Galaxy Buds Pro 2, 50% off the Blink security camera, and 50% off an Echo smart speaker that’s Alexa-enabled. Oh—and did we mention our SELF Fave smart mug (which maintains precisely the temperature you prefer) is over 30% off?

Apple AirPods Pro (2nd Gen.)

Apple iPad Mini Wi-Fi (6th Generation)

Apple Watch SE (2nd Generation)

Apple Magic Keyboard for iPad Pro

Bose QuietComfort 45 Noise Canceling Bluetooth Headphones

Blink Mini Smart Security Camera

Amazon Echo Dot (5th Gen.)

JBL Flip 5 Waterproof Portable Bluetooth Speaker

Apple Pencil (2nd Generation)

Best Prime Day Fitness Deals

Looking to build out a home gym? Prime Day has all sorts of sales on exercise equipment, activewear, and accessories. This SELF Home Fitness Award–winning dumbbell set saves space in your home by replacing multiple weights, and it’s currently available at a 25% discount. You can also take 40% off sweat-resistant SELF Home Fitness Award–winning Beats headphones, 15% off the SELF Home Fitness Award–winning Theragun Mini massager, and 30% off an Apple Watch 8.

NordicTrack T Series Treadmill

Echelon Smart Rowing Machine + 30-Day Echelon Membership

Sunny Health & Fitness SF-T1407M Foldable Treadmill

Read more: Best Prime Day Fitness Deals; Best Treadmills on Amazon

Best Prime Day Wellness Deals

No matter the time of year, you could probably—definitely—use some re-centering and self-care. There are plenty of wellness products on sale at Amazon, including our SELF Fave heated neck massager, SELF Certified Oral-B electric toothbrush, SELF Fave Tushy bidet (which is 30% off—a rare deal), and a SELF Fave Bluetooth sleep mask. We especially like the 40% price drops on Blissy’s super soft mulberry silk pillowcase and the Laneige lip mask.

Laneige Lip Sleeping Mask

Crest 3D Whitestrips Teeth Whitening Kit (22-Pack)

Topoint Bluetooth Wireless Sleep Eye Mask

Baimei Ice Roller and Gua Sha Facial Tools

Luna Adult Weighted Blanket

Jisulife Handheld Mini Fan

Body Restore Aromatherapy Shower Steamers (15-Pack)

Read more: Best Prime Day Wellness Deals

Best Prime Day Sex Toy Deals

Speaking of deals that’ll help you feel good, there are quite a few sex toys available at a discount right now, including top-rated Lelo vibrators and discreet anal plugs.

8150 Anal Plug Set (3-Piece)

Mooligirl 3-in-1 Rose Sex Stimulator

Lovehoney Ripple Effect 20-Function Silicone G-Spot Vibrator

Haozhi Soft Realistic Dildo (7.3-in.)

Lelo Tiani 3 Couples Vibrator

Read more: Best Prime Day Sex Toy Deals

Best Prime Day Clothing Deals

If your closet’s seriously lacking staples (especially for warm weather), take a peek at Amazon’s Prime Day clothing deals and shoe deals (including a section just for sneaker sales). How cute are these Levi’s shorts, for instance? How soft and comfy this Barefoot Dreams robe? And who couldn’t use a cushy new pair of Hoka sneakers or exceptionally comfy Teva walking sandals?

Barefoot Dreams CozyChic Robe

Levi’s 501 Original Shorts

Ray-Ban Standard Original 58mm Aviator Sunglasses

True & Co. True Body Lift Triangle Bra

Hanes Originals Zip Hoodie

Under Armour Women’s Fly By 2.0 Running Shorts

Ekouaer Pajamas Long Sleeve Sleepwear

Ekouaer Women’s Active Performance Skort

Kate Spade Bailey Textured Leather Crossbody Bag

The Gym People Longline Sports Bra

Under Armour Crossback Mid Impact Sports Bra

Best Prime Day Shoe Deals

Teva W Hurricane XLT2 Sport Sandal

Parlovable Cross Band Slippers

Best Prime Day Sneaker Deals

Hoka One One Running Shoes

New Balance 515 V3 Sneaker

Adidas Ultraboost Light Running Shoes

New Balance Fresh Foam 680 V7 Running Shoe

Hoka One One Rincon 3 Sneaker

Read more: Best Prime Day Clothing Deals, Best Prime Day Shoe Deals, Best Prime Day Sneaker Deals

Best Prime Day Beauty Deals

Amazon has a ton of luxury and staple beauty and skin care sales—enough to compete with Sephora or Ulta. Deals we’re currently eyeing: 40% off the SELF editor-favorite NuFace microcurrent facial tool, 22% off the SELF Healthy Beauty Award–winning Medicube electroporation tool, 30% off Sunday Riley’s Good Genes, 50% off the SELF Fave Revlon One-Step, and 20% off the SELF Healthy Beauty Award–winning Braun IPL hair removal device.

Sunday Riley Good Genes All-In-One Lactic Acid Treatment (0.5 oz.)

Murad Acne Control Clarifying Cleanser

Laneige Water Bank Blue Hyaluronic Cream Moisturizer

Revlon One-Step Volumizer Plus

Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel-Cream

Dr. Brandt Skincare Microdermabrasion Face Exfoliator

RoC Retinol Correxion Deep Wrinkle Face Serum

CosRx Advanced Snail 92 All In One Cream

Sunday Riley Luna Sleeping Retinoid Night Oil

St. Tropez Self Tan Express Bronzing Mousse

Read more: Best Prime Day Skin Care Deals

Best Prime Day Outdoor Deals

Feel a lot more comfortable—and hydrated—on your next hike or camping trip with these useful outdoor deals from expert-approved brands like Lifestraw, Coleman, The North Face, and Yeti.

The North Face Eco Trail Down 0 Sleeping Bag

Black Diamond Revolt 350 Headlamp

Coleman Sundome Camping Tent

Yeti Rambler Colster Slim Can Insulator (12 oz.)

Read more: Best Prime Day Outdoor Deals

Best Prime Day Kitchen & Home Deals

Update the spaces where you probably spend much of your time with thoughtful new kitchen and home touches: A 20% off Our Place pan saves space while doing the job of all your other skillets; for fresh smoothies, turn to the 45%-off Vitamix; and if the rest of your appliances could use a refresh, there are discounts on an Anova sous vide and a Roomba robot vacuum to suck up the crumbs.

iRobot Roomba 694 Robot Vacuum

Keurig K-Mini Single Serve Coffee Maker

Ninja Max XL Air Fryer (5.5 qt.)

GE Profile Opal 1.0 Nugget Ice Maker

SodaStream E-Terra Sparkling Water Maker

Anova Culinary Sous Vide Precision Cooker Pro

Best Prime Day Dyson Deals

 Speaking of vacuums, Prime Day is a clutch time to spring for any Dyson tools you’ve wish-listed for years. Right now, two SELF Fave Dyson vacuums (the V8 and V12 Detect Slim) are steeply discounted only at Amazon.

Dyson Purifier Cool TP07 Smart Air Purifier and Fan

Dyson V12 Detect Slim Vacuum

Dyson V8 Origin Cordless Stick Vacuum

Best Prime Day Air Purifier Deals

“Air purifier” is surely one of the buzzwords of the year. They’re supremely helpful for ventilation, but cheap? Not so much. Luckily for you, there are some great sales on best-selling Coway, Levoit, Molekule, and more purifiers that filter out allergens and pollutants in the air (a real plus for anyone who lives with furry pets).

Coway Airmega 250 Smart Air Purifier

Coway Airmega HEPA Air Purifier

Read more: Best Prime Day Kitchen Deals

Best Prime Day Mattress & Bedding Deals

With summer comes sweaty nights, when all you crave is a nice, cool mattress and bedding. Go ahead, buy yourself a breathable new SELF Certified Casper mattress (currently 20% off), a great pillow for an aching neck, mattress topper, and more.

Pillow Cube Side Sleeper Pro (Standard Size)

Nectar Medium Firm Gel Memory Foam Mattress (Queen Size)

Tempur-Pedic Tempur-Cloud Pillow (Standard Size)

Linenspa 2″ Gel Infused Memory Foam Mattress Topper (Queen Size)

Best Prime Day Competitor Deals

Sure, you’ll find super markdowns at Amazon, but don’t miss out on the competitor deals from other major retailers. Currently, Target is running its Circle Week sale, with savings up to 50% off on tech devices, home goods, skin care, and more. Nordstrom is gearing up for its annual Anniversary Sale, with promising markdowns on luxury clothing, bedding, and wellness products. And don’t forgot Best Buy’s Black Friday in July sale—they’re the go-to retailer for most tech gadgets, after all. Here’s a look below.

Best Nordstrom Deals

Briogeo Don’t Despair, Repair Deep Conditioning Mask (32 oz.)

La Mer Radiance Regimen Skin Care Set

Editor’s note: The markdown on this product will go live on July 17.

Slip Pure Silk Pillowcase & Skinny Scrunchie

Editor’s note: The markdown on this product will go live on July 17.

Birkenstock Arizona Big Buckle Slide Sandal

Editor’s note: The markdown on this product will go live on July 17.

Best Target Deals

iRobot Roomba i6+

Editor’s note: Apply this $400 off offer in cart; offer expires on July 15.

KitchenAid Ultra Power Plus Tilt-Head Stand Mixer (4.5-qt.)

Editor’s note: Apply this $130 off offer in cart; offer expires on July 15.

Dartwood Deep Tissue Massage Gun

Best Best Buy Deals

Samsung The Frame Smart TV

Beats By Dr. Dre Beats Studio Buds

Read more: Best Nordstrom Anniversary Sale Deals, Best Target Circle Week Deals


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