‘Tis the season! The season for shopping, that is. Incredibly, it’s almost December (how?), and we’ve got our eye on the best Black Friday deals in 2021. This year, Black Friday is more of a marathon than a sprint, with big-name retailers like Amazon, Nordstrom, Target, Best Buy, and Walmart rolling deals out earlier than ever.
You might associate Black Friday with getting up before dawn to fight for a flatscreen, but because of the COVID-19 pandemic (and a shift in shopping habits in general), there’s way more incentive to shop online—and retailers know it. Now deals are stretched across November, coming and going in the weeks leading up to Black Friday and lingering days after.
What does this mean for you as a shopper? Some of the lowest prices of the year are already out there, but it may be a serious pain to find them. That’s where we come in. Sifting through sales and spotlighting the ones worth watching is our job. Our editorial eyes are keeping track of all of the best Black Friday deals. We’ve gone in on major categories including, but definitely not limited to, home and kitchen (robot vacuums, mattresses, meal kits), tech (laptops, TVs, Apple AirPods), beauty (skin care, makeup, hair care), sex toys (vibrators, lingerie, lubes), and fitness (rowing machines, treadmills, activewear). Whether it’s new bedding, noise-canceling wireless earbuds, or gifts for the holiday season, we’ve got you covered.
Below, we’ve broken down by category the absolute best early Black Friday deals available now. To jump to any section within this story, navigate from the list below:
Definitely bookmark this page, as we’re refreshing its sales through Black Friday and Cyber Monday. A word to the wise: We highly recommend shopping ASAP, especially if you’re concerned about receiving gifts by December. There are heavy shipping delays due to the global supply chain crisis, and you don’t want to be stuck with a gifting IOU. Happy shopping, friends.
From fitness mirrors to activewear, here’s a taste of some of the best Black Friday deals in 2021 on everything you need to stock your at-home gym for the year ahead. For more fitness deals, follow our full story.
Therabody is famed for its SELF Certified percussive self-massager—the Theragun, which uses vibrations to increase blood flow and decrease muscle soreness. The massagers are pricy, but the retailer has a rare Black Friday sale (which we’ve covered in detail), with savings of up to $200 on its best-selling percussive massagers.
The popular Mirror home gym is a game changer. Not only does it look sharp as part of any decor, but offers a wide array of workout programs that can be done from your living room. Through Cyber Monday, Mirror is offering $500 off, with free delivery and installation (a $250 value). Just use code BFCM21 at checkout for the brand’s biggest sale of the year.
We’ve bookmarked Hydrow’s Black Friday offer: a whopping $500 off its best-selling rowing machine. This deal runs through Cyber Monday, and you can read more about it here.
Cult favorite activewear brand Outdoor Voices is having a Pre-Black Friday Sale. You can take up to 50% off their super popular workout leggings, soft sweats, and sports bras.
Use BLACKFRIDAY at checkout to save up to 50% on sneakers, activewear, and more from Nike.
Amazon carries everything from activewear to top-selling fitness trackers—many of which are on sale off and on throughout November as part of its Early Black Friday deals.
We can’t get enough of Girlfriend Collective’s sustainably produced, size inclusive activewear—especially now that they’re offering 30% off everything sitewide (no code necessary).
This SELF Certified home gym is offering Black Friday savings on its digital strength-training machine that includes on-demand classes and coaches. Through November 29, take $250 off your purchase or financing plan.
We love Nordstrom’s stock of athletic wear and athleisure, which ranges from some of our favorite workout leggings (hi, Zella) to SELF Certified running sneakers.
For fans of SoulCycle (or wannabe fans), you can save a sweet $600 off the SELF Certified at-home exercise bike (plus free shipping and assembly), which our reviewer said “made me sweat like I never have before in any at-home workout.”
Turn to Target for pre-Black Friday deals on already pretty affordable activewear, workout headphones, and fitness equipment like under-the-desk ellipticals and indoor exercise bikes.
Outdoors enthusiasts, rejoice over REI’s Gear Up and Get Out sale (which ends November 22). This pre-Black Friday event showcases savings up to 25% off (and 40% off if you’re a member) on all the activewear, fitness trackers, camping and hiking gear, backpacks, water bottles, and more that your heart desires from well-known brands like The North Face, Fjallraven, REI Co-op, Cotopaxi, Nalgene, and more.
Bala’s stylish resistance weights are favorites among fitness-minded people (and a nice gift). For Black Friday, shoppers who spend over $50 will save 20%, those who spend over $100 will save 25%, and those who spend over $150 will save 30%.
If you spent last winter feeling cooped up in your home, a treadmill may be the safest, easiest way to get your steps in. Many are foldable, to save space, as well as smart, offering access to classes, various inclines for a more intense workout, and even access to streaming platforms like Netflix. We’re keeping track of all the best early Black Friday treadmill deals here, but below are a few standouts from retailers Amazon, Best Buy, Target, and NordicTrack.
Black Friday is one of the best times to find smart home gadgets at their lowest prices, whether you’re on the hunt for a Roomba robot vacuum or a Ninja air fryer, or in the market for a meal kit. The best places to shop for them? Big-name retailers with big-time markdowns. See all of the best kitchen and home deals here, but glance the highlights below.
Maybe you’ve lusted after Dyson’s powerful cordless vacuums, hair tools, and fans, but hesitated to take the plunge because of price. This month, you’ll find some of the steepest price drops of the year on Dyson products, so why not check them out? Through November 27, save up to $200 on select tech, including on this lightweight, easy-to-maneuver V8 vacuum.
Take 80% off on a wide range of home and kitchen goodies. You’ll find chef-beloved cookware, useful tools like immersion blenders, stylish tea kettles, and much more.
Of course, we can’t leave Amazon out of the Kitchen & Home conversation. The mega-retailer has Deals of the Day as part of its Early Black Friday savings, which entices shoppers to check daily for steep savings on everything from Instant Pots to TVs to robot vacuums.
For its Early Black Friday sale, shoppers can now save 65% off orders at Sur La Table using the code FRIENDS21. The retailers offers a range of high-end kitchen staples like Le Creuset cookware, sous vides, espresso makers, pasta makers, knife sharpeners, and more.
In anticipation of Black Friday, cookware brand Our Place (known for its do-it-all Always Pan) is having a mega sale, offering up to $125 off its best-selling pan, knives, cutting boards, and more. There’s no better time to simplify your stovetop and gift the chef in your life some attractive ware.
Home Chef, the SELF Certified meal kit delivery subscription that lets you choose from nearly a dozen meals a week that you can prep within 30 minutes, is offering 12 free meals with the code NOV100OFF at checkout. Redeem this code through November 30.
Give Blue Apron’s meal kit subscription a go and save while you’re at it, thanks to their Black Friday deal which gives new users $160 off (and free shipping on the first box).
You know what they say: Early birds get the, er, wine. Find your new favorite red or white with Winc’s Early Black Friday Special, which delivers four bottles of wine to you (or a wine lover you know) for just $25 (with free shipping). This offer lasts through November 26.
If Target is already your favorite place to shop, you’ll enjoy their deals, which are rolling out through Cyber Monday. At Target, you’ll find your big-name kitchen appliances, as well as entertainment must-haves as well (like earbuds, smart home devices, and TVs).
When you think of “Black Friday,” there’s a high likelihood that visions of Best Buy dance in your head. Here, you’ll find pretty much everything, but we recommend paying especially close attention to its early access techie deals on tablets, TVs, sound bars, printers, and smart homes (as well as fitness trackers, headphones, wireless chargers, dishwashers, refrigerators, all that fun jazz).
Pick from meal boxes curated by chefs when you subscribe to HelloFresh, with a range of available preparation difficulties. For Black Friday, receive 14 free meals across 5 boxes (including free shipping on the first box) using code HFBF2021 through December 1.
Treat yourself or a coffee-loving friend to fresh beans from around the world, shipped to your front door. Right now, Atlas Coffee will save you $55 off gifts.
We’re big fans of Great Jones’ bakeware because not only is it high-quality, but it looks great as well. The brand’s kitchenware come in a range of trendy colors and are a wonderful gift for your foodie friend. Now through November 22, Great Jones text and email subscribers (plus new customers that sign up for email or text) will receive a code to shop its Black Friday sale, which nicely gives shoppers 20% off all orders over $100. This discount will apply automatically starting on November 23, but shop a little early if you want to guarantee supplies will last.
Ahead of Black Friday, Walmart is running its Deals for Days event, with not-to-be-missed savings on big-ticket items like Dyson vacuums, Rokus, Chromebooks, Samsung TVs, AirPods, air fryers, bedding, and much more.
If affordability (not to mention time-saving) is the name of your game, check out EveryPlate, which offers meals that net out to $5 per serving on average. For Black Friday, however, use code EPBF2021 (or EPCM2021) through December 1 and you’ll pay under $2 per meal for your first box and save 20% on the next two boxes.
If one of your top concerns when it comes to delivery services is your carbon footprint, know that Green Chef prioritizes the environment. At least 90% of the ingredients it sends are organic, all food is sustainably sourced, and it has detailed guides for how to recycle and reuse its packaging. Through December 1, Green Chef will give you 10 free meals as well as free shipping with code GCBF2021 at checkout.
Another of our favorite wine subscription services is having a sizable sale. Now until the end of December, Wine Insiders is offering 40% off sitewide (including on a wine advent calendar). Use code HOLIDAY40 at checkout, drink, and be merry.
For a limited time, you can take up to 40% off Molekule’s handsome air purifiers, which help reduce pet hair, dander, odor, and more.
Black Friday deals on beauty are arguably the best of the year, making it the best time to either stock up on your beauty essentials or give a new product or tool that you’ve been eyeing a try. We’ve rounded up the deals as they roll out in full, but here are the highlights below.
At Nordstrom you’ll find all things luxury beauty and skin care—and on Black Friday, those cult favorites fall to some of their lowest prices. From Kiehl’s serums to Supergoop! sunscreens to La Mer creams, you’ll find savings up to 80% off now. (For all of the best Nordstrom Black Friday deals, visit our story here.)
Cult-favorite skincare brand Tata Harper’s normally pricey products can be found at 25% off any order over $100 this week through November 25. No need for a code.
If your skin could use brightening or pore refining, dermatologist-approved brand Murad may be for you—and now through November 28, find their products 30% off sitewide (such as this editor-beloved exfoliating peel). Plus, if you spend over $150, Murad will gift you a free Nutrient-Charged Water Gel. Be sure to use code BF2021 at checkout.
Tatcha has won many SELF awards over the years, including top marks for its Dewy Skin Cream, Violet-C Radiance Mask, and Kissu Lip Mask. Right now, you can take 20% off sitewide on their excellent skin-care products—just be sure to use code CYBER21 at checkout.
Black Friday has arrived at makeup, skincare, and haircare superstore Ulta. Save up to 50% on special holiday gifts and stocking stuffers from brands like Clinique, T3, First Aid Beauty, Kiehl’s, Boscia, Kopari, Peter Thomas Roth, Living Proof, and more. Select purchases over $60 will receive a free gift.
Using code BLACK, you can take up to 30% on luxury beauty products from beauty brands like Paula’s Choice, Sunday Riley, and ILIA.
If your beauty cabinet is stuffed with sheet masks and serums, it’s time to stock up at Skinstore’s Black Friday Preview sale, which has savings up to 50% through November 28 on products from La Roche-Posay, SkinMedica, Christophe Robin, Neocutis, and more. Use code BLACK at checkout.
Don’t count out Amazon when it comes to beauty. The retailer carries some of the biggest deals on makeup, skin care, hair care, and all the styling and beauty tools you could need. From the SELF Favorite Revlon blow-dryer brush to teeth whitening products, Amazon’s early Black Friday beauty deals are the ones to watch.
SELF Healthy Beauty Award winner Briogeo is offering 25% off sitewide using code HOLIDAY. That’s 25% off their nourishing Don’t Despair, Repair! shampoo, conditioner, hair mask, and more.
For Black Friday, find Foreo’s products, including the cult-favorite Luna facial exfoliating massager, on sale for up to 50% off.
If you’re a truly dedicated beauty lover, a monthly subscription to Allure’s Beauty Box is a great move. Right now, using code HOLIDAY50, you can save 50% off your first box and sample all sorts of new and interesting makeup and skin-care products handpicked by Allure beauty experts. This offer excludes gift subscriptions.
This is a great time to find closet steals if you’re shopping ahead for winter, doubling up on basics, or scouring for discounts on very specific items (like rain boots or stylish face masks). We’re following all of the best Black Friday clothing deals here, and below are highlights.
Some of our favorite, and our readers’ favorite, brands are on sale at Nordstrom, including on True & Co. and Natori bras, Madewell dresses, Levi’s jeans, and booties.
Upgrade your sleepwear game with Lunya’s super soft silk pajama sets, cozy robes, silk eye masks, and more—now 26% off (that’s right: 26%).
Overhaul your cold-weather sweaters and pretty, printed dresses with this steep price drop from Madewell. You can use code OHJOY to receive 30% off your entire purchase, while sizes last (so we suggest moving quickly).
Freshen up your intimate drawer with some cute, comfy bras and undies from Lively. Every purchase will gift you a free tote bag (which looks like it’d be a great size for the beach).
Shop at Amazon for early Black Friday fashion deals on staples (all of which we’re tracking here) like easy, at-home bras and comfy pajamas (like this pair, which SELF readers love).
Verishop, the one-stop shop for top fashion brands, is having its big Black Friday BOGO sale. If you buy one clearance item, you can get another free of equal or lesser price.
If you’re late to stocking up on cold-weather essentials like down parkas, puffy coats, snow boots, and gloves, now’s the time: REI has up to 25% off savings (and up to 40% for members) as part of its Gear Up and Get Out sale, expiring November 22. Bundle up in brands like Cotopaxi, Nike, Fjallraven, The North Face, Columbia, and REI Co-op.
If you’re angling to upgrade your mattress or to switch your cool linens for some brand-new flannel sheets, you’ll love that for Black Friday some of our beloved mattress-in-a-box and bedding brands like Leesa, Helix, and Layla are slashing prices. You’ll find a smorgasbord of savings on mattresses, mattress toppers, sheet sets, pet beds, and weighted blankets. See our favorites below (and for all of the best Black Friday mattress and bedding deals, read here).
As part of their Black Friday deal, you can save up to $499 on Nectar’s mattresses and bedding. You’ll find $100 off mattresses as well as $399 worth of included accessories with any mattress purchase (netting you new pillows, a new mattress protector, and sheet set). This sale ends on November 27.
For its Black Friday sale, Helix is offering the following: $100 off any mattress (with code BFSALE100); $150 off orders over $1,250 (with code BFSALE150); $200 off orders over $1,750 (with code BFSALE200). All purchases of mattresses will receive two free Helix dream pillows as an added perk.
For its Black Friday event, luxury bedding brand Boll & Branch is offering 25% off orders over $200 with code CYBERWEEK.
Nordstrom is known for its wide selection of hotel-quality bedding, including The White Company and Boll & Branch. Pick up a new sheet set, duvet, or fuzzy warm throw at 80% off as part of Nordstrom’s pre–Black Friday sale.
From now through November 25, everything on Tuft & Needle’s site is 20% off as part of its Early Access Event. This is great savings for high-quality mattresses, cozy sheet sets, and sleep essentials like white noise machines. No codes are necessary—the discount is applied at checkout.
The original mattress-in-a-box brand Casper’s Black Friday Sale is finally here, with 20% off bundles, 20% off mattresses, and 10% off almost everything else, including sheet sets, blankets, duvets, and more. This offer runs out on December 5.
Need a bedding (or loungewear) refresh? Through November 26, use code BLACKFRIDAY to save 20% sitewide at Brooklinen (excluding Last Call and Spaces items). See all of the best Brooklinen Black Friday deals here.
Helix’s eco-conscious sister brand, Birch, is offering $400 off its mattresses—which use sustainably sourced materials like organic birch wool—plus two free Eco-Rest pillows. Just apply the code BFSALE400 at checkout and be sure to do so by November 28.
Layla, makers of the SELF Favorite weighted blanket, has kicked off its big Black Friday Sale, where shoppers can take up to $950 off its various bundles (which include mattresses, bed frames, sheets, and pillows). With every purchase of a mattress, you’ll receive two free pillows.
As part of its Black Friday Early Access Sale, Leesa (which makes our SELF Favorite Original mattress) is offering up to $400 off its Original, Hybrid, and Legend mattresses and up to 15% off its bundles. The offer runs out on November 17, and no code is needed.
Don’t count out Target when it comes to deals. The major retailer is offering plenty of pre-Black Friday sales (the best of which you’ll find here), including on bedding.
In the days before Black Friday, Amazon has a flurry of early deals dropping daily (and sometimes expiring within hours). We sifted through some hefty price markdowns on brand-name mattresses and bedding essentials like sheet sets and mattress toppers.
The makers of one of our favorite mattresses (SELF Certified by a former editor in chief, no less) and ergonomic seat cushions is offering up to $600 off a mattress and bundle, including on its Purple Mattress, Purple Plus Mattress, and Purple Hybrid Premier mattress.
Avocado’s handmade mattresses use eco-friendly materials and are sourced from premium organic cotton and wool. From now through December 6, Avocado is having its multitiered Cyber Sale: $125 off the Green/Vegan Hybrid and Regular/Latex mattresses (using code SAVEBIG); $300 off Organic Luxury Plush mattresses (using code BFBLISS); up to $300 on various bed frames; 10% off bath towels and mats.
Don’t miss out on DreamCloud’s big sale, with up to $200 off its mattresses and $399 worth of accessories included with your purchase. Oh, and free shipping, too.
For the sexiest of sales (and holiday gifts, ahem), shop now to find the best sex toy discounts of 2021 on all manner of best-selling vibrators, massagers, butt plugs, cock rings, lubes, and so much more from beloved brands and retailers like Lelo, Dame, Maude, Babeland, Amazon, and more.
The makers of these top sexpert-recommended vibrators, massagers, and stimulators have thrown its, er, sex toys into the game. Lelo’s Black Friday sale offers its entire product range up to 60% off, so why not treat yourself to the best discounts of the year?
Leading up to Black Friday, sex-toy store Lovehoney has a slew of early discounts up to 60% off (plus an extra 10% off all male toys with code BFMALE).
Women-led, sexpert-approved brand Dame has a sitewide Black Friday sale in which everything is 20% off. This deal will run through November 29.
Right now, you can take up to 35% off MysteryVibe’s high-tech sex toys through December 1.
If you didn’t know Amazon carries sex toys, then please know that it also offers steep sales on sex toys for Black Friday (bless!).
Using code BLACK at checkout, you can save up to 70% off sitewide at Ella Paradis. Browse through their wide-ranging collection of rabbit vibrators, lubes, dildos, clitoral massagers, and more.
Whether in the market for some naughty seasonal lingerie or a sex toy, Adam & Eve is gifting you 25% off the highest-priced item in your cart (plus free shipping) using code LUST25.