Give something practical
When buying a gift, do you really take the time to consider whether it will be used? We often give freebies such as designer teas, bath salts, body lotions and candles without worrying about their practicality.
However, sociologists at the University of Virginia recommend giving gifts that the recipient will actually use. The U of V study found that gift recipients always prefer to receive more practical gifts, based on personal knowledge of their interests and passions.
Never think of a family heirloom or a treasured heirloom as an unwanted gift. In fact, a 2009 report from the Journal of Consumer Research noted that gifts with a story are often received in high regard.
In particular, gifts handed down by family members – from generation to generation – are most often accepted with great symbolic value. So don’t hesitate to pass on your grandfather’s watch, your grandmother’s pearls, or a cookbook filled with mom’s favorite recipes to the next generation.
Above all … make it personal
Ultimately, when it comes to giving a gift, use the motto: the more personal the gift, the more treasured it will be by the recipient. Personalization, according to psychologists at San Francisco State University, goes far beyond a price.
Taking the time to find a truly meaningful gift shows that you’ve taken the time and effort to find something unique. He also demonstrates deep care and genuine knowledge of the individual.